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Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Sunday, January 20, 2013

E-Commerce Sales Tax Alert - 2013 Has Landed.

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If you conduct any type of internet e-commerce business, the state and local governments are becoming very diligent (i.e., they need money, and they’d like you to help them to collect it or suffer the consequences), and you must heighten your level of compliance by employing one or more automated sales tax calculation and administration devices for your protection, and for the protection of your clients. Avalara offers some powerful yet scalable solutions for those of us who are engaged in e-commerce, whether selling a specialty item or a shopping cart catalog of products. You may download this fabulous informational and educational white paper for free by clicking on the link below:

E-Commerce Internet-Based Business And The 2013 Sales Tax Compliance Solution

In the event that you feel that the above link sounds intimidating (anything about regulations, taxes, penalties and inconvenience to my business -- our yours -- usually does), you can simply
click, alternately on the link which follows to receive your free view and download of this fabulous report:

Douglas E. Castle’s Informational And Educational Resource For E-Commerce In 2013

Some additional points of interest follow -- just for you! --

1) Be certain that the fields in your subscription and purchase forms have a section to include the address of your customer or subscriber -- even if this is part of a two-step process by autoresponder... services such as MailChimp do this job rather well;

2) You may very well be likely liable for collecting, reporting and remitting sales tax to a number of different states and municipalities. Be certain that you have an automated service that permits you to compute, collect, categorize and remit, and make sure (it’s your responsibility) to inform your accountants in advance of your compliance steps;

3) If your ISP, host or server is located out of the USA, but you are selling to clients within the United States Of America, you are still obligated to comply with all applicable federal and state tax laws regarding income and sales tax;

4) If you are involved in e-commerce where you represent that a certain amount of your proceeds from your sales of a product or the rendering of a service are going to be donated to a charity, you are likely subject to special reporting requirements for fundraising organizations (at the state level), despite your good intentions. Seek legal, tax and accounting advice if you are planning on doing this;

5) If you are an IRC Section 501(c)3 (tax-exempt organization), a PAC (political Action Committee) or a dues collecting Membership Organization, you can be almost certain that you’ll be scrutinized more than in years before. Be certain to get good advice from your tax, accounting and legal professionals regarding what is expected of you regarding compliance. If you have been either non-compliant or careless in the past, find out what you can do to avoid the threat of losing your special tax status and providing the documentation to the government which you might have failed to provide in the past.

As surely as a starved man will grab your tuna sandwich (even if it’s got chopped up lettuce and stuff in it), the U.S. Government will be turning up the heat and turning out in numbers to collect every cent from every business and person from which or whom it can.

Thank you for reading me, retweeting me and spreading the word across your social media platforms, groups and posting forums.

Douglas E. Castle for The InfoSphere Business Alerts And Intelligence Blog





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Sunday, December 18, 2011

Increased Internet Download Speed = CRUCIAL

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The vast majority of businesses have a web presence. Sometimes the purpose is e-commerce, sometimes to generate inquiries, and sometimes, merely for the purpose of product, service or brand promotion. If any of your prospective or current customers, clients, followers or fans are finding by means of search engines (and many of them are, in increasing numbers), you will be judged, without any chance of appeal or explanation, within less than one and one half minutes of a person's clicking on your link or hitting the "GO" button once your website or blog address is in his or her browser.

This crucial bit of business information actually came from an article written for another one of my blogs, but it has become applicable to virtually every business. Your landing page, opening page, or home page is going to be either your door to glory, or the road to ruin. Read why, and what you can do to make this work in your favor.
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There are a number of reasons to be very interested in accelerating your blog or website's load speed. Faster Download Time has become increasingly important in a multi-tasking, overworked and increasingly impatient world.

Firstly, you should constantly have user (i.e., prospective site visitor) experience in mind when optimizing your website. A fast, full-screen download, especially for the home page of your site, is crucial to capture and keep a prospective visitor's attention.

If your site is very slow to appear (leaving the prospective visitor to look at a blank screen and to wonder whether his or her browser or internet connection is working properly), or is slow to fully download (it comes down in disjointed pieces, with entire graphics, or other dazzling effects to fill in boxes which remain blank or empty for quite some time), it is likely that your prospect will go back to the search engine results (or to wherever he or she received your url from) and look at the next site following or before yours on the list. In either way, you will have reduced your SEO prominence and lost a possible friend, member, follower, or customer.

Secondly, search engine rating algorithms give some credence, i.e., credibility ranking as well as prominence in positioning, to how fast your page loads. Faster is considered to be better.
With this Website Speed Test provided by JAYDE B2B and Directory Listing Services (http://www.jayde.com/) a superb site search engine listing service and resource provider for SEO tools, tips and strategies, you can discover the speed of your site:

http://www.submitplus.com/freetools/tools/website-speed-test/

Some quick tips to expedite your page load speed and give your prospective viewers a better, more captivating experience. Some of these tips may involve some informational or design sacrifices, but the end result will more than justify the modifications. This list is being furnished by Douglas E. Castle for Blogging Tips, Tricks And Tools. It is not intended to be complete, nor is it warranted or otherwise guaranteed to produce favorable results for any individuals blog or website. I will say, that some of these have certainly been helpful for me.

1. Minimize the number and placement of high-resolution graphics Use clickable thumbnails instead, if possible) on your home page. Limited the number of any embedded videos to as few as possible, and position the video between the header and the "fold" at the bottom of your page.

2. Use the smallest number of lines of java script or HTML code, and use a code shrinking program if you can to compress these even further.

3. Avoid the use of pop-ups, pop-overs, modals, and especially long iframe forms in the body of your content.

4. Minimize your use of flash effects or remotely hosted buttons or text effects.

5. If you have graphs, charts, PowerPoint displays, slideshows, galleries and the like, just show the first frame, and give the viewer the option as to whether or not to see the presentation.

6. Avoid ambient music playing in the background. In my opinion, you should especially avoid the theme from "Hawaii Five-O" (even though I really like this one myself), heavy metal music in general, and the repetitive theme song from David Bowie's "Under Pressure." They slow download time, can be highly distracting, and can occasionally be offensive enough to the fatigued ears of the viewer that he or she feels that your sight is going to be a pure advertorial nightmare.

7. Break large paragraphs of copy into numbered or bulletized lists -- if further explanations are required, either put them into mouseover balloons, or into mouseover tooltips. Keep them brief, and never, ever, set them up so that the viewer has to click on an "x" or "Close" cue to to make a balloon or tooltip disappear. Everyone HATES this.

8. If a portion of your site will take a longer time to load, or will require some element of scrolling, make a note of it, and apologize in advance to your reader.

9. Avoid excessively large or florid fonts or designs. Elaborate wallpapers and borders are a waste and a distraction. They also can slow your downloading time significantly.

10. Keep your opening or home page as lean and mean as possible -- you can then direct your viewer (once you've captured his or her attention) to see the site in its entirety by using a clear, simple navigation bar under your header. Once you've caught his or her interest, then it's merely a matter of leading him or her around your site to see what you have to offer.

Douglas E. Castle

p.s. The little "click on me" birdie which follows actually slowed the downloading speed of this article (as it appears on the blog) by 6.67%! You might click on it anyway, just to learn from my negative example...

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Related (And Occasionally Dated) Articles For Your Further Reference:



Do everything possible to make your home page or first page download as rapidly as possible in order to increase site rankings, SEO prominence and to offer the overworked viewer the quickest aspect to your most important message. This is one of those exceptional cases in marketing where substance actually means more than form.

In dealing with viewers, both human and algorithmic/robotic, it is crucial to first capture their attention before you can deliver your words of wisdom. As my great grandfather once said (this is purely anecdotal, and likely a lie, but is a "politically expedient lie" because it cannot be verified one way or another), "If the letter don't arrive, they ain't gonna read it." - DC





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Saturday, September 10, 2011

The High Cost Of Loyalty - Supply-Side Risk

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In very uncertain economic times, prudent business and project planners and managers must often sacrifice loyalty to a particular "preferred" or "sole" provider or supplier, in the interest of "hedging" his or her company's or clients' exposure to the growing risks of: supplier bankruptcies; shortages; increasingly aggressive collection policies and tougher credit terms (i.e., for smaller businesses with greater cash flow challenges); or uncontrollably spiraling costs coupled with declining service (i.e., where vendors are very powerful regional monopolies with large, captive user bases and no fear of immediate regulatory intervention or sanction -- example: look at your cable bills, cellular telephone bills, bank and credit card charges, logistics and other "critical path and organizational survival" bills laden with unexplained increases, new fees and other pickpocketing).

Dependable sources of supplies and services are growing increasingly difficult to find as your favored resources either choke (the 'little guys') or become uncontrollably gluttonous (the 'big guys'). You are obligated to constantly research and cultivate relationships with other potential vendors even if you, and your company are major proponents of loyalty and long-term relationships. It is an ethical dilemma when every dependency must become the target of scrutiny, re-auditioning (evaluation) or of constant re-negotiating.

It's equally ironic that your need to diversify vendors in order to mitigate supply-side risk is directly in opposition to your own goals of establishing customer and client loyalty.

The current economic environment and its anticipated continuation or worsening is discouraging a policy of B2B brand loyalty while it is encouraging the creation of a spate of business-to-retail-consumer "loyalty rewards" and other customer-retention programs.

In summary: Your two new objectives are to: 1) constantly seek to mitigate your risk with respect to any source of supply ( hedge your"supply-side" or "supply-chain" exposure), while simultaneously 2) innovating and investing in promoting brand loyalty amongst your company's and client's customers.

While it seems hypocritical at first glance, the above objectives are actually integrally basic business practices:
  • maximizing revenues;
  • minimizing expenses;
  • reducing or containing risk by diversifying revenue sources and sources of supply.
As a great U.S. Statesman once said..."Trust, but verify." Taking risks is an integral part of business -- but those risks should be identified, mitigated and contained to the greatest extent possible.

Be brave. Be bold. Be Prepared.

Douglas E Castle


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