Friday, July 12, 2013

Tablet Growth Exceeding SmartPhone Growth!

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According to The American Press Institute, tablet growth (including such techno-goodies as Chromebooks) in terms of order deliveries, is beginning to overtake smartphone growth. An article follows, with my commentary following that:

But did you know: Few tablet users are using cellular plans,perhaps as low as 1 in 20 (Nieman Lab)
Only 20 percent of tablets are sold with cellular chipsets, according to data by Moffett Research, fewer are initially activated and analyst Craig Moffett guesses half of those subscriptions are probably discontinued at some point. For media companies, that affirms the tablet strategy of “shifting news and other offerings from the on-the-go model of the phone to something that lets readers lean-back or catch up,” writes Justin Ellis.

The likely reasons for this are physiological, ergonomic and cultural. More and more consumers of information want to be able to 1) view their information (presumably news) in a manner that does not impose eyestrain and the resultant headaches, and 2) sit still and be physically relaxed when they read articles or other information of substance and length.

This is not so much about communications and the virtual office concept as it is about reading for reference and leisure.

Those of us writing and reading The InfoSphere Business Alerts And Intelligence Blog expect this trend to continue, for a while. Please read the related articles below for more information on this consumerism shift and its technological and economic implications in the near-term and in the longer-run.

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