Wednesday, September 5, 2012

Google Algorithm Change: Copyright Infringement Takedown Requests May Adversely Affect Your Ranking, Mates!

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Can you see the irony, lads and lasses? I pirated a pirate flag to make a point about stealing. I feel like Robin Hood... or maybe like the crew on the TV series LEVERAGE.
There is an obsession, and a self-fulfilling prophesy, associated with every announcement that Google makes regarding its secret "Search Engine Ranking Algorithm." The SEO and SEM professionals scurry madly about like moviegoers immediately following an announcement of "FIRE!" from the back of the theater.

This latest tweak in the coveted algorithm will, in theory, begin to lower the ranks of sites which have had requests to remove pirated or unattributed materials subject to copyright. Simply put, the greater the number of such requests on record for a given site, the more adversely will the site's ranking be affected.

Considering the numerous infractions committed by Google, itself, of copyright infringement by its scanning of published materials in its battle to stake its claim to Amazon's market for this material, this whole thing reeks of hypocrisy. But then, Google is the Mother Of All Search Engines, just as dear Alexa is the PR Rankmistress -- and technically-oriented search engine optimization specialists (who have been trying to crack the elusive and ever-changing "Google Code" for quite some time, will be advising their clients to avoid plagiarism or re-publication without permission or attribution, as may be required.

It would seem that this would just be regarded as common sense.

My stance as the publisher of the InfoSphere Business Alerts And Intelligence Blog, as well as of The Global Futurist Blog, The Daily Burst Of Brilliance Blog and numerous others through Global Edge Media, is that technical optimization will ultimately be overrun by consistent quality of content and popularity with readers. While most technical SEO and SEM gurus are scrambling to chase an ephemeral (and perhaps ultimately inconsequential) holy grail, those of us who are fundamentalists [i.e., we believe in the value of such variables as site maturity, readership, content quality, writing style and utility] are just continuing to do as we have always done... written good stuff.

Those companies and organizations out there who have linkages to various websites and blogs are going to find, in the not-too-distant future, that content is indeed king. I would even go so far as to say that you might find yourself investing more in native thinkers, verbal visionaries and talented content providers than you will on SEO, SEM and other hi-tech site pimpers.

An article extracted from a recent WebProNews email solicitation tells a bit more about what Google has in mind. The article extract which follows was written by author Chris Crum.

New Google Algorithm Change Immediately Raises Concerns
August 11, 2012
New Google Algorithm Change Immediately Raises Concerns

By: Chris Crum | Staff Writer

As previously reported, Google announced that it will implement a new ranking signal into its search algorithm next week. The search engine will start taking the number of "valid" copyright removal notices it receives for a site, into account when ranking content.

Are you concerned about this new addition? Let us know in the comments.

Almost as soon as the Blogosphere was able to react to the news, the Electronic Frontier Foundation (EFF) put out its own post about it. Julie Samuels and Mitch Stoltz with the EFF write, "Earlier this summer, we applauded Google for releasing detailed stats about content removal requests from copyright holders. Now that we know how they are going to use that data, we are less enthusiastic."

The two go on to express concerns with how "opaque" Google is being about the process, despite Google's claim that it will "continue to be transparent about copyright removals."

The EFF's concerns are the vagueness of what Google considers to be a high number of removal notices, how Google plans to make its determinations, and how "there will be no process of recourse for sites who have been demoted."

Google does say that it will "continue to provide 'counter-notice' tools so that those who believe their content has been wrongly removed can get it reinstated."

"In particular, we worry about the false positives problem," says the EFF. "For example, we've seen the government wrongly target sites that actually have a right to post the allegedly infringing material in question or otherwise legally display content. In short, without details on how Google's process works, we have no reason to believe they won't make similar, over-inclusive mistakes, dropping lawful, relevant speech lower in its search results without recourse for the speakers."

"Takedown requests are nothing more than accusations of copyright infringement," the EFF addds. "No court or other umpire confirms that the accusations are valid (although copyright owners can be liable for bad-faith accusations). Demoting search results - effectively telling the searcher that these are not the websites you're looking for - based on accusations alone gives copyright owners one more bit of control over what we see, hear, and read."

The EFF concludes by saying that Google's "opaque policies" threaten lawful sites and undermine confidence in search results.

The EFF is not the only group to quickly speak out about the announcement. Public Knowledge, a consumer rights group, also put out a much longer response.

We also received the following statement from Public Knowledge Senior Staff Attorney, John Bergmayer:

"It may make good business sense for Google to take extraordinary steps, far beyond what the law requires, to help the media companies it partners with. That said, its plan to penalize sites that receive DMCA notices raises many questions.

"Sites may not know about, or have the ability to easily challenge, notices sent to Google. And Google has set up a system that may be abused by bad faith actors who want to suppress their rivals and competitors. Sites that host a lot of content, or are very popular, may receive a disproportionate number of notices (which are mere accusations of infringement) without being disproportionately infringing. And user-generated content sites could be harmed by this change, even though the DMCA was structured to protect them.

"Google needs to make sure this change does not harm Internet users or the Internet ecosystem."

It's going to be quite interesting to see how Google's new policy/signal holds up to abuse, and whether or not we see fair use significantly jeopardized.

About Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

Rather than chasing down an increasingly questionable and ephemeral quick techno-fix, might it be time to seek out writers who can produce an informative, original quality reading experience for your prospective audience and potential customers and clients?

Please give this some serious thought.

Douglas E. Castle  for this Blog, and for The Daily Burst Of Brilliance Blog.

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